Campaigns

Choose your campaign

Three levels of access

Every campaign is built on real Happy Mag editorial. Each level adds reach on top of the last. Pay by card and we’re in touch within one business day.

Access level01

Signal

Your release gets its proof.

Valued at $700

$360 AUD, one-time

  • 1 × Spotify Streaming Boost
  • 1 × Inclusion in New Music Radar
  • 1 × Inclusion in the Weekly Mixtape (1 month)
Start Signal
Our pick
Access level02

Presence

Your story gets told.

Valued at $1,240

$580 AUD, one-time

  • 1 × Spotify Streaming Boost
  • 1 × Inclusion in New Music Radar
  • 1 × Inclusion in the Weekly Mixtape (2 months)
  • 1 × Artist interview
  • 1 × Instagram story activation
  • 1 × Newsletter inclusion
Start Presence
Access level03

Amplification

Your release travels.

Valued at $3,180

$990 AUD, one-time

  • 1 × Spotify Streaming Boost
  • 1 × Inclusion in New Music Radar
  • 1 × Inclusion in the Weekly Mixtape (3 months)
  • 1 × Artist interview
  • 1 × Instagram story activation
  • 1 × Newsletter inclusion
  • 1 × Review on happymag.tv
  • 1 × Instagram main feed tile
  • 1 × Instagram main feed reel (1:30)
Start Amplification

Heard before it’s written Every campaign is written by Happy’s own editors, and they listen to your release first.

Rather talk to a human first?

How it plays out

Your campaign, day by day

Pick a level and watch every part of it go live.

2-week campaign

Presence

Day by day from your start date. Tap any line to see it.

14 days
Day 1

Happy Mag · Artist campaigns

Make your release impossible to ignore

Real editorial, a real audience, and assets you’ll share for the rest of your career.

See the campaigns

What usually happens next

Every release meets one of three fates

Fate 1

The spike

A burst of attention in week one. Your streams tick up and your friends share. Then the week ends.

Fate 2

The silence

Momentum fades and there’s no second wave. You’re left asking what happened.

Fate 3

The void

The release disappears. No reach, no validation, no sign it ever landed.

What moves a release is simpler than you think:

Validation and visibility.

Those are the two signals people respond to, and the people who matter are looking for them.

What a campaign is made of

Real editorial

An interview, review or artist-curated piece by Happy’s editors, published on happymag.tv. Yours to link forever.

23,216* average onsite impressions per post

*Based on averages across Happy Mag’s content.

Newsletter inclusion

Your feature in a Happy newsletter of your choice, Wednesday or Friday, straight into subscriber inboxes.

42,520 email subscribers

Social activation

Stories, feed tiles and reels across Happy’s socials, in front of an audience that already trusts our taste.

82,440* social impressions per activation

*Based on averages across Happy Mag’s content.

Who’s looking for those signals

The industry checks your receipts before it checks your music

  • Radio. Programmers follow the signal. They want proof a track already matters.
  • Bookers. Coverage is what justifies your name on the bill.
  • PR and labels. They need a wave to ride, not a story to invent.

Show them the receipts

After you book

Watch your campaign happen

Every campaign gets its own page: each part of it, where it’s up to and when it goes live, the assets we still need from you, and the link the moment each piece is out.

Before you book

Questions artists ask us

Swipe for more

The countdown

“My single’s out in three weeks.”

Most campaigns publish within one to two weeks of approval, timed around your release. Tell us your date and we’ll build the schedule around it.

The sceptic

“Is this just advertising?”

No. It’s real editorial written by Happy’s team, published to the same audience that reads everything else we make.

The headliner

“What happens after I pay?”

We’re in touch within one business day, gather your music, art, photos and story, and lock in your publishing dates.

The one with a publicist

“I’ve already got a publicist.”

Coverage compounds. A Happy campaign gives your PR a wave to ride instead of a story to invent.

The quiet one

“What if my track isn’t big enough?”

That’s not a call you have to make alone. Our editors listen to every release first.

The DIY one

“I’ve never paid for coverage.”

Most artists we work with hadn’t either. You send your assets and our team handles everything else.

The purist

“Isn’t paying for it selling out?”

You pay a studio for the desk and a venue for the room. Here you pay for the platform and the labour, never the opinion.

The overseas act

“I’m not even in Australia.”

That’s fine, we’ve run campaigns for artists outside Australia for years. Prices are in Australian dollars and Stripe shows yours at checkout.

Let the music do the talking

From artists who’ve run campaigns

Don’t take our word for it

Swipe for more

We’ve worked with Marissa and the staff at Happy across several projects, promoting both single and album releases. We couldn’t ask for a more cooperative, responsive partner.
Smoke Ring Days artist
Happy always go above and beyond to make sure the content is creative and reaches the most eyeballs it possibly can. Fantastic value for money.
Sammie Walsh Beehive PR
A very talented team of specialist thinkers, writers and music lovers. Every time, they impress me with their true understanding of music, songs and artist repertoire.
Anirban Jee artist
Their writers are super talented and described my music and my artist project in a way I would never have been able to articulate myself.
Grid artist

The video

Hear it from the artists

Artists on working with Happy, in their own words.

Artists on working with Happy
I want this for my release

Your release only gets one launch

Give it the validation and visibility everything else grows from.

Choose your campaign

Rather talk to a human first?